We promote the Outdoor Eco Adventure and Travel Expo through all the major advertising avenues to access your target market.
Facebook ‘Outdoor Adventure and Travel Expo’ page: https://www.facebook.com/outdoorexpo/. We have > 8,500 Facebook followers and enhancing through targeted promotion between February and September 2019 using:
- Events pages:
- Exhibitor, venue, sponsor and regional platforms.
- Social media influencers.
- Radio advertising and interviews – Hot 91.9FM, Pretoria FM 104.2, Jacaranda, Kaya FM, and METRO.
Listen to Pretoria FM radio spot:
- Billboards – with Alive Advertising situated at Benmore corner as well as at cnr William Nicol and Sloane.
- Street pole ads
- 4 weeks prior to Expo: Superlites around northern suburbs.
- 2 weeks prior to Expo: northern, eastern and western suburbs.
- Website: www.gauteng.outdoorexpo.co.za
- Email campaigns to our database of 25,000 past exhibition visitors.
- Other exhibitors and sponsors’ databases and their marketing campaigns.
- Independent Media websites – IOL, The Star and Pretoria News
- Magazines – e.g. Caravan and Outdoor Life, SA 4×4, Country Life, Get It (Gauteng)
- Newspapers – e.g. Beeld, The Star, Caxton Newsprint, Pretoria News