We promote the Outdoor Eco Adventure and Travel Expo through all the major advertising avenues to access your target market.
Facebook ‘Outdoor Adventure and Travel Expo’ page: https://www.facebook.com/outdoorexpo/. We have > 8,500 Facebook followers and enhancing through targeted promotion between February and September 2019 using
- Events pages:
- Exhibitor, venue, sponsor and regional platforms.
- Instagram, Twitter: @outdoorexpo1
- Social media influencers – Fikile Hlatshwayo, and others.
- Radio and advertising and interviews – Jacaranda, Kaya FM, Hot 91.9FM and Mix FM and others.
- Street pole ads
- 4 weeks prior to Expo: Superlites around northern suburbs.
- 2 weeks prior to Expo: northern, eastern and western suburbs.
- Website: www.gauteng.outdoorexpo.co.za
- Email campaigns to our database of 25,000 past exhibition visitors.
- Other exhibitors and sponsors’ databases and their marketing campaigns.
- Magazines – e.g. Caravan and Outdoor Life, SA 4×4, Weg and Go, Getaway, Country Life, Get It (Gauteng)
- Newspapers – e.g. Beeld, The Star, Caxton Newsprint, Pretoria News