We promote the Outdoor Eco Adventure and Travel Expo through all the major advertising avenues to access your target market.
SOCIAL MEDIA
Facebook ‘Outdoor Adventure and Travel Expo’ page: https://www.facebook.com/outdoorexpo/. We have > 8,500 Facebook followers and enhancing through targeted promotion between February and September 2019 using:
- Events pages:
- Exhibitor, venue, sponsor and regional platforms.
MEDIA
- Radio advertising and interviews – Hot 91.9FM, Pretoria FM 104.2 and Jacaranda.
Listen to Pretoria FM radio spot:
Listen to Hot 91.9 and Jacaranda FM radio spot:
OUTDOOR ADVERTISING
- Billboards – with Alive Advertising situated at Benmore corner as well as at cnr William Nicol and Sloane.
- Branded vehicles driven around Sandton area in conjunction with SMH Group. Social media competition held.
ONLINE
- Website: www.gauteng.outdoorexpo.co.za
- Email campaigns to our database of 15,000.
- Feature in St Stithians newsletter to database of 2,500 families.
- Other exhibitors and sponsors’ databases and their marketing campaigns.
- Independent Media websites – IOL, The Star and Pretoria News.
- Radio station website banner ads and social media posts: Hot 91.9FM, Pretoria FM 104.2 and Jacaranda.
- Beeld website banner and and social media posts.
PRINT MEDIA
- Newspapers – Beeld
