We promote the Outdoor Eco Adventure and Travel Expo through all the major advertising avenues to access your target market.

SOCIAL MEDIA

Facebook ‘Outdoor Adventure and Travel Expo’ page: https://www.facebook.com/outdoorexpo/. We have > 8,500 Facebook followers and enhancing through targeted promotion between February and September 2019 using

  • Events pages:
    • Exhibitor, venue, sponsor and regional platforms.
    • Social media influencers – Fikile Hlatshwayo, and others.

MEDIA

  • Radio and advertising and interviews – Jacaranda, Kaya FM, Hot 91.9FM and Mix FM and others.

OUTDOOR ADVERTISING

  • Billboards
  • Street pole ads
    • 4 weeks prior to Expo: Superlites around northern suburbs.
    • 2 weeks prior to Expo: northern, eastern and western suburbs.

ONLINE

  • Website:  www.gauteng.outdoorexpo.co.za
  • Email campaigns to our database of 25,000 past exhibition visitors.
  • Other exhibitors and sponsors’ databases and their marketing campaigns.

PRINT MEDIA

  • Magazines – e.g. Caravan and Outdoor Life, SA 4×4, Weg and Go, Getaway, Country Life, Get It (Gauteng)
  • Newspapers – e.g. Beeld, The Star, Caxton Newsprint, Pretoria News