We promote the Outdoor Eco Adventure and Travel Expo through all the major advertising avenues to access your target market.

SOCIAL MEDIA

Facebook ‘Outdoor Adventure and Travel Expo’ page: https://www.facebook.com/outdoorexpo/. We have > 8,500 Facebook followers and enhancing through targeted promotion between February and September 2019 using:

  • Events pages:
    • Exhibitor, venue, sponsor and regional platforms.
    • Social media influencers.

MEDIA

  • Radio advertising and interviews – Hot 91.9FM, Pretoria FM 104.2, Jacaranda, Kaya FM, and METRO.

Listen to Pretoria FM radio spot:

OUTDOOR ADVERTISING

  • Billboards – with Alive Advertising situated at Benmore corner as well as at cnr William Nicol and Sloane.
  • Street pole ads
    • 4 weeks prior to Expo: Superlites around northern suburbs.
    • 2 weeks prior to Expo: northern, eastern and western suburbs.

ONLINE

PRINT MEDIA

  • Magazines – e.g. Caravan and Outdoor Life, SA 4×4, Country Life, Get It (Gauteng)
  • Newspapers – e.g. Beeld, The Star, Caxton Newsprint, Pretoria News